Entrepreneurial education, development and marketing communications
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PROGRAM OVERVIEW

8-Steps to Business Focus & Results

FACILITATOR

Dr. Deborah A. Osgood, DA, MBA
(603) 658-0340, ext. 2# | Request contact

PROGRAM DESCRIPTION

Integrate who you are to get more results faster. Through eight interactive steps, this program will take you through a process of self-assessment, goal setting, planning and implementation to support business development and income objectives. The program is based on the principle that knowing where you want to go will help you to get there faster and more efficiently.

PROGRAM GOALS

To facilitate a process of self-assessment where individual strengths, passion and objectives drive business objectives.

PROGRAM SCHEDULE

Eight (8) one-hour sessions held weekly or in accordance with individual progress and objectives

Session 1 | Self-Assessment

  • Define Program Objectives
  • Personality Preference Exercise
  • Personality Profile
  • Entrepreneurial Profile

Session 2 | Aligning Personality with Entrepreneurial Opportunities

  • Entrepreneurial Profile Analysis
    • Industry(ies)
    • Environmental Characteristics
    • Vertical/Horizontal Pathways
    • Supply/Demand Projection

Session 3 | Aligning Past Experiences with Future Opportunities

  • Historical Analysis
  • Current Interests
  • Future Objectives

Session 4 | Goal Setting

  • Integration of Personality Profile, Experience, Interests and Future Objectives
  • Goal Setting Exercise

Session 5 | Life Mapping

  • Mapping Future Objectives
    • Personal with Professional

Session 6 | Strategic Planning

  • Strategic Outline of Earning Objectives
    • What you sell; yourself, products and/or services
    • Who you sell to; marketing strategy
    • Income/Revenue Objectives; forecasting and breakeven analysis

Session 7 | Network Building

  • What do you want/need to know-do-achieve
  • Who knows it, has it or can help you attain it
  • How, when and why to connect
  • Measuring and tracking progress over time

Session 8 | Review & Strategic Implementation

  • Program Objective Review and Assessment
  • Strategic Implementation Plan
  • Monitoring, Measuring and Tracking Progress

MATERIALS

Included:

  • Worksheets and online exercises
  • 3-ring binder
  • Journal/Notebook
Optional:
  • Ruiz, Don Miguel (2001). The Four Agreements: A Practical Guide to Personal Freedom. A Toltec Wisdom Book. Amber-Allen ISBN-10: 1878424501
  • Osgood, William R. (2011). 10-Steps to Venture Success: Starting and Succeeding in Your Own Business. CreateSpace. ISBN: 1935988182

Major Topics Covered by the Program

The following essential topics will guide the facilitated process of entrepreneurial focus, development and strategic implementation of individual goals and objectives:

  • Overcoming Fear
  • Raising Consciousness
  • Time Management
  • Dealing with Conflict
  • Decision Making
  • Salesmanship
  • Personal Branding
  • Defining the Offering
  • Marketing
  • Network Building
  • Setting Daily Goals
  • Acknowledge/Celebrate Progress

Performance-Based Objectives

As a result of participating in this program, you will:

  1. Understand what your strengths are and how they relate to income potential
  2. Know what entrepreneurial pursuits are a good fit with who you are and what you want
  3. Identify four core characteristics that are important to you in every aspect of your life
  4. Map out your future
  5. Create a plan for achieving your objectives
  6. Develop tools for overcoming challenges
  7. Build quality support networks
  8. Implement a strategy for getting results
  9. Possess the tools, vision and strategic framework for supporting long term progress

SUCCESS DRIVERS

Doing With Focus
By actively participating in the exercises and dialogue, you will narrow in on a business focus that fits with who you are and what you enjoy doing. To progress toward generating income in this area either through securing employment, self-employment or entrepreneurial pursuits, you will learn and implement various business development techniques throughout program participation. Productive progress will be directly correlated to your willingness and ability to implement such techniques accordingly.

Personal Commitment
Each session is guided by an agenda to facilitate dialogue, knowledge/skill development and establish agreed-upon action items for the next session. A summary of each session is forwarded to the client via email following each session. Accepting responsibility for following through on what has been agreed to will support efficient progress and a high return on investment (ROI) for your time and financial investment in the program and yourself.

Client Responsibility
Clients are expected to read assigned materials, perform assigned exercises, take notes and actively engage in purposeful dialogue regarding entrepreneurial development interests and objectives. Sessions cancelled less than 24-hour notice will result in a $50 non-refundable charge. Not showing up for a scheduled Session will count as a Session used.

THROUGHOUT THE PROGRAM, SUCCESS IS BASED ON...

  1. An open mind
  2. A willingness to explore the unknown
  3. Value for two-way dialogue
  4. An appreciation for and value of who you are
  5. A non-judgmental attitude and a creative spirit

PROGRAM FEES & IMPLEMENTATION

The eight, 1-hour per session Program represents a total cost of $995.00. A 1-page Letter of Agreement is issued and signed by the client prior to the first Session. Sessions are held at the Knowledge Institute. Contact Us to request a no-cost, 30-minute initial consultation.

ABOUT THE FACILITATOR

Deborah is a recognized authority on entrepreneurial education and development. She has been a featured guest on over 30 television and radio shows including New York's WPIX morning news, SanDiego's FOX in the Morning, Seattle's The Two O'Clock Show, Sacramento's The Adams Report, Boston WCVB-TV Chronicle, Chicago's Real Talk Radio and WMUR-TV's NH Business. Her expertise has been sought after and published in The Wall Street Journal, Business Week, New York Times, NASE, Entrepreneur and the Associated Press.

She is the author of Who Am I?: A Guide to Entrepreneurial Focus and multiple works dealing with venture start-up and growth. Her publications are used in training programs, academic institutions and economic development agencies nationally and internationally. She has helped thousands through her work and volunteer efforts with individuals of all ages and offers one of the most innovative learning programs to help individuals identify their purpose in life.

Her contributions and impact to the field of entrepreneurship, economic growth and job creation have earned her numerous praises including Women in Business Champion by the U.S. Small Business Administration, and awards for Excellence in Business Services, Enterprising Woman of the Year, Women's Entrepreneurial Spirit Award, Outstanding Woman in Media, Self-Made Person of the Year and Above and Beyond in Youth Leadership. She has also received numerous commendations from elected officials and serves as IBM and The World Bank spokesperson for women and minorities in business.

Deborah holds a Doctorate with highest honors in Transformational Leadership from Franklin Pierce University with a concentration in Entrepreneurial Education, a Masters in Business Administration with highest honors from Southern New Hampshire University, and a Bachelor of Business Science with honors from New Hampshire College.

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